March 10, 2019
Wedding season just around the corner, BEYOUboutique held its first bridal exhibition bringing together an array of designers and brands that cater to the needs of every bride-to-be! The exhibition, that lasted for three consecutive days that lasted from 11th to 13th February, presented various fashion, beauty, jewelry and skincare solutions for brides.
Wedding elements included catering, cakes, floral and decor options. With medley brands offering their best, the aim of the event was to help every bride-to-be curate only the best for that special day. The event turned out to be the perfect platform for brands looking to reach an audience that are well aware of the latest in the world of fashion and bridal trends.
“We are so happy and proud of what we could bring together under one roof for our first ever bride exhibition.” said Her Highness Sheikha Maytha Bin Hasher Al Maktoum, founder of BEYOUboutique. “The exhibition is a platform to bring the best of bridal dresses, that are so loved and dear to every bride. Of course, the jewelry and every other pretty element of a wedding are equally important. What’s best is that we get to do what we love to do, and that is bringing brands closer, giving them the opportunity to connect with potential customers and build a long-term relationship with them.” she added.
As stressful as wedding planning can be for brides, one of the key aims of this event was to help shorten the time and effort that is needed in finding that one perfect product. Instead of browsing web pages and probably even traveling abroad to find the perfect brands and fashion houses, the event gave the brides-to-be visiting a chance to check out the best designers from outside the UAE too. Esposa couture creates bridal fashion to cater to every taste. Through their passion for ready-made and tailor-made creations, the collections are nothing short of a fairy tale ensemble.
Zaragoza all the way from Amsterdam, offers timeless, classic pieces with a modern twist. Brides have the option of mixing elements and customizing pieces as per choice. Coming to more traditional brides, Emirati haute couture luxury brands like Cabochon, founded by Fidda Al Marzouqi also showcased their expertise with stunning embellishment and handwork.
Apart from customized wedding pieces, ready to wear evening dress, the brand also creates traditional kaftans. Luxury and grandeur with finesse in intricate detailing are all signature Cabochon. Beauty and Make-up also a very important topic for brides was taken care of too.
Arab world’s most powerful businesswoman, Joelle Mardinian also had her skincare brand, Joelle Paris part of the exhibition. Founded out of Joelle’s love for gentle ingredients, the brand serves the best in skin and hair care, perfect for brides to be to get their glow on. Makeup brand, Make-Up Studio Amsterdam was the beauty partner for the event, showcasing an array of their products, specially curated for wedding friendly makeup looks.
The brand, from Amsterdam, is known for its professional quality of makeup products and a wide range of products. A lot of importance was given to combining every bride’s basic necessities, be it the fairy-tale dress to the perfect bouquet or the prepossessing setting and decor. The stunning white bridal florals seen at the event were creations of bespoke wedding and floral stylist, Flower Cocoon.
Adding to the beauty of these florals was one of the most important tasks. Purple Chair who are leading experts in wedding decoration and themes, brought the event to life creating a stunning white bohemian styled look to match the modern yet artsy vibe of the concept store. Purple chair closely works with the brides to understand the expectations while also providing their expert advice and solutions. Wedding cakes and treats from Le Bon Gout Restaurant took the visitors by surprise with their delicious decadent sweets and cakes.